Chamber Main Street Sac City and Western Iowa Tourism Region are pleased to present Margie Johnson, a national marketing consultant, who will be at the Iowa State Bank, 500 Audubon St., in Sac City on Wednesday, June 3rd from 11:30 a.m. to 11:30 p.m. Lunch will be furnished.
Now and in the near future all businesses need to adopt the premise that they must “prepare for business as unusual.” 2015 ushers in a new era of shopping, dining, and traveling. Consumers are bombarded with so many choices and so little time.
During this session Margie will explore how small business owners can easily adapt and change their businesses to embrace these trends and opportunities. This fast paced workshop will include a presentation that reinforces the following: Key trends and factors that are affecting businesses everywhere, as well as trends in consumer buying habits and the impact on retail sales from the internet, social media, new technologies and more. “Retail-tainment” has become a critical success factor.
She will also address how to develop a “hospitality mentality” of service with all frontline staff and you can learn low budget, high impact ways to visually enhance your business.
The workshop is geared to retailers, travel businesses and attractions, Chambers of Commerce, Iowa Main Streets and economic developers and their board members.
The session targets effective ways that Iowa retailers, restaurateurs and the travel and hospitality industries can embrace many of these trends to enhance their marketing strategies. Missing this session will co$t you!
Other locations for the presentation will be June 2nd in Cherokee at the Gathering Place (9 a.m. to 11 a.m.) June 3rd at the German Haus Barn Conference Center in Manning (5:30 p.m. to 7:30 p.m.) and June 4th Corning Opera House in Corning (9 a.m. to 11 a.m.). You’re welcome to attend any session. This project is made possible by a grant from the Tourism Office of the Iowa Economic Development Authority.
Registration for all sessions is $20 per person made payable to Western Iowa Tourism Region. Pre-registration is requested.
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